The $0.99 Idea That Turned Into Thousands

How I Accidentally Created A Business That Saved Me

This is Man Morning, a weekly newsletter where I share hard truths about what’s working.

It started as an Instagram post.

Around 2016, I noticed a pattern.

On the days when things went well.

Sometimes really well.

There were 5 specific things that happened.

So I created a simple system.

And posted it: "My Daily Top 5."

Around 2016 on Instagram.

Small Beginnings

It delivered real results.

For my coaching clients.

For me.

Consistent. Reliable. Practical.

And simple.

First Evolution

In 2021, the “Top 5 Checklist” made its way into my international bestselling book.

Just a small section at the end.

But people kept asking about it.

At speaking events.

In emails.

On calls.

The PDF Era

In 2023, I hired a designer.

I expanded on the idea and turned it into a PDF planner called the "Man Morning Planner."

Sold it for $0.99 on Gumroad.

It blew up.

2023

Then in early 2024, I rebranded it.

The 1-Day Planner.

Raised the price of the PDF to $9.99.

The digital format was delivering real transformation.

The results and review spoke for themselves.

Sales kept climbing.

Early 2024.

Going Physical

Then in the fall of 2024, I went bigger.

Invested my money. Worked with a pro.

Created a full physical version.

Tested it at $39.99.

It worked.

Thousands of dollars in sales.

Powerful, helpful feedback.

Real momentum.

I was excited, planning for a big official release in mid 2025 with a rebrand.

Fall 2024.

The Fire

Then January 2025 hit.

We lost our home in the California wildfires.

Life as I knew it turned to ash.

So did a ton of planner inventory.

January 2025.

The Rebuild

But I didn't quit.

I couldn't.

I actually needed what I created.

I used the planner (and I still am) to rebuild my life.

One day at a time.

Full Circle

Two months later, I published The 1-Day Method book.

It quickly climbed Amazon's charts.

And now, The 1-Day Method Planner is officially available.

From a simple Instagram post 9 years ago.

To a life-changing product.

Through a life-changing fire.

If you would have told me in December this would be happening,

I wouldn't have believed you.

Life is unique and special like that.

Your Move

Ideas evolve when you give them space to grow.

Products evolve when you listen to what people need.

You evolve when you build something that matters.

Sometimes, what begins as a small observation

Becomes the very thing that saves you.

-Antonio

The 1-Day Method Planner and book is available now.