Welcome to Man Morning, a weekly hit of perspective, purpose, and power for the life you’re here to build.

The world celebrates recovery, not consistency.

Drama, not discipline.

Get sober and you're brave. Never drank? You're boring.

Lose 30 pounds and you're a hero. Stay in shape for ten years? No one notices.

Fix your marriage after nearly losing it? People cheer. Put in the daily work so it never breaks? Crickets.

You get standing ovations for the comeback. But no one claps when you never crash.

I've watched this my entire career.

The dramatic turnaround stories get the book deals. The steady performers get passed over.

The person who almost lost everything gets featured on podcasts. The person who just kept showing up? Invisible.

We're drawn to drama. Transformation sells. Recovery inspires. Rock bottom to mountaintop makes great content.

But maintenance doesn't make headlines. Prevention doesn't go viral. Consistency doesn't trend.

The unglamorous truth:

Showing up every day is harder than the comeback.

Building habits is more difficult than breaking them.

Staying disciplined when life is steady requires more strength than getting motivated when everything's falling apart.

The person who never crashes still gets to the destination. Often faster. With less damage. And usually with their sanity intact.

That's the game. And it's rigged against the consistent.

But just because it's not flashy doesn't mean it's not powerful. Just because no one claps doesn't mean it's not worth doing.

Do it anyway. Clap for yourself.

Consistency might not trend. But it always wins.

-Antonio

PS 1: Life updates since our family lost our home in the California wildfires.
PS 2: Enjoyed this issue? Buy me a coffee.
PS 3: The system for people who know they’re capable of more and are done wasting time.

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