Welcome to Man Morning, a weekly hit of perspective, purpose, and power for the life you’re here to build.
“I just need more time.”
You’ve said it.
I’ve said it.
We all have.
But let’s keep it real, the problem isn’t your schedule.
It’s that you haven’t made the call.
I see this every week with the men I coach.
Brilliant dudes. Solid ideas…
That they’ve been “working on” (read: avoiding) for months.
That business they’ll start.
That hard conversation they’ll have.
That shift they’ll finally make.
Always waiting for the perfect time.
Which never comes.
Time doesn’t create action. Deadlines do.
You’ve seen this play out:
The report that magically got done the night before it was due.
The gym streak before that big event.
The project that collected dust until someone finally asked for it.
Pressure with purpose makes things move.
Endless time just creates endless planning.
And here’s what very few people will tell you:
“More time” is your shield.
It keeps your idea in theory, not reality.
It delays feedback, failure, and discomfort.
It protects your ego from being exposed.
“I need more time” is soft procrastination dressed up as planning.
Every delay trains your nervous system:
This isn’t real yet.
You don’t have to act.
You’re still safe.
But deadlines work. Research proves it.
We push harder when the clock’s ticking.
Here’s the shift that happens:
Deadlines create pressure.
Pressure forces decisions.
Decisions build momentum.
The guy who says “I’ll launch when I’m ready” stays stuck.
The guy who says “I’m launching July 14th” starts building.
One has a wish.
One has a deadline.
You don’t need another time block.
You need a line in the sand.
Pick a date.
Tell someone who won’t let you off the hook.
Make it real.
Your project doesn’t need another month of whiteboarding.
It needs a deadline that burns the boats.
Clarity comes from commitment.
Commitment comes from cutting off escape routes.
The deadline creates the path.
Not the other way around.
– Antonio
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