Rise & Shine.

Welcome to Man Morning - a weekly newsletter for the growth-driven man who wants to get better.

Every week, I share lessons, stories, and insights to help you elevate your personal and professional growth.

As a husband, father, and professional - this is personal.

Reach thousands of growth-driven men with your product or service. Respond to this email for more information.

In This Issue.

• Wise Words

• 7 AM > 7 PM

• It Isn't What You Think

• Get This

• Read. Listen. Watch.

Wise Words.

“You can fail at what you don't want, so you might as well take a chance on doing what you love.”

Jim Carrey

7 AM > 7 PM.

It Isn't What You Think.

What you think is your problem isn’t your problem. It’s a symptom.

The symptom is like a leaf on a tree.

It’s only when we pull back from the leaf to the twig to the branch to the trunk to the roots that we can identify the real issue.

One proven way to uncover the roots is by asking yourself “Why?” five times.

Sakichi Toyoda, the founder of Toyota Industries, developed the “5 Whys” process in the 1930s.

Here’s how it works in a real-life scenario. Imagine your “problem” is:

You want to make more money.

Now, ask yourself "Why?" five times.

1. “Why do I want to make more money?”

I want to make more money, so money isn’t a concern in my life.

2. “Why don’t I want money to be a concern in my life?”

Because lacking money creates stress and anxiety.

3. “Why does lacking money create stress and anxiety?”

Because I have a family that I’m responsible for and I don’t want to let them down.

4. “Why don’t I want to let my family down?”

Because taking care of and providing for my family is the most important thing to me.

5. “Why is taking care of and providing for my family the most important thing to me?”

Because growing up, I experienced a lot of instability. I want to provide my kids with the stability and safety I never had.

As you can see, the first “why” isn’t enough.

Nor is the second, third, or fourth.

What you get with the fifth “why” are the roots. The real answer.

The real answer requires going beyond the surface.

What’s interesting about the fifth answer in this example is that making sure his kids experience stability and safety probably isn’t solely reliant on earning more money.

What he really wants is to be a stable and safe presence in their lives.

This is very different from just wanting to make more money.

It gets to the roots of what he really wants.

The “five whys” exercise is a game changer.

It can help you understand not only what you want, but why you want it.

Get This.

“If you find yourself feeling disconnected from your life, your family, and your career, read this book. Antonio’s writing, and in turn his heart, leaps off the page and will help you rekindle that spark in everything that you pursue."

Jon Gordon, bestselling author of The Energy Bus

If what you’re doing is no longer working, this is the book for you.

I’m proud that Stop Living on Autopilot has sold tens of thousands of copies across the globe from the USA to Poland to Croatia to Serbia to the UK and more.

It’s needed now more than ever to help men remember that our dreams have an expiration date if we don’t act on them.

It’s time to get out of cruise control and shift gears again fellas.

You won’t find out what you’re capable of until you put yourself in a position to find out what you’re capable.

Read. Listen. Watch.

I wish my wife would support me. A dope, simple pair of kicks for the summer. American cheese isn’t really cheese. Americans are sleeping less and more stressed. Great gift for college graduates. This pushup chisels your chest and core.

Go Premium.

Premium subscribers get exceptional hand-picked links.

If you were a premium subscriber, you’d be seeing these links:

• How to live and work in Italy

• The best home saunas

• The difference between a great suit and blah suit

• Two airlines to avoid (unless you like delays)

• The “healthiest” time to have sex

• Weighted vests dos and don’ts

• An amazing Frank Lloyd Wright home you’re not familiar with

That’s it.

Forward to a man who will dig it.

Get after it today.

Antonio Neves, Man Morning Newsletter

Get The Man Morning 1-Day Planner (Going away soon)